As I was walking into Wal-Mart the other day to pick up a few items, I noticed someone walking out with a 24-pack of Pepsi. On the box of the 24-pack, in big, bold letters, it just said “Do Good”. As I made my way into the store I noticed the big display of Pepsi, all of them saying “Do Good”. Simple. To the point.
I like this – even if it is just good marketing. At least it made me stop and think, “how can I do good?”. I think causing people to stop for a split second and think about doing good – is a good thing.
I also like Pepsi’s Refresh Everything Project they have going on. They’re giving away a million dollars each month to fund great ideas in your community. Where did the money come from? Apparently from the money they would’ve spent on a Super Bowl ad. This is a really neat idea.
I like what Pepsi is doing. Do good.